The Need To Market Yourself For Employability
Jobs & Career

The Need To Market Yourself For Employability

When you’re on a job hunt, you need to consider yourself as a product or service that you want people to know about. You can do this by learning how to market yourself properly. The minute you start looking for a job, you create opportunities to market yourself to others. To make the most of these opportunities, you need to learn how to market yourself effectively. You need to present yourself in a way that makes others want to know more about you, or hire you.

Highlight Your Skills

When you are looking for a job, your focus should be on the benefits you can provide to the organization. Whether you are networking or using social media, your goal should be to showcase your skills in a way that helps the employer understand how you can better their company. Hiring managers are not only interested in your past experiences, but also in how you can serve as an advantage to them. Showcase your past experiences in a way that reflects the value you will bring to any company you wish to work for in the future.

Keep Your Sales Pitch Ready

Don’t forget that you are trying to portray why you are beneficial to an employer- you want to be hired based on what you can do for the company. For this, you need to be able to sell your skills to your employer. The first step to do so, is preparing your sales pitch. Whether you are networking or using social media to connect to employers, your sales pitch is your first step towards marketing yourself. Instead of the usual “I have always wanted to work in this organization” response, talk about why you are fit for the position and how you can help better the company with your skill set. To make your sales pitch even better, you can create it by researching on companies and finding out what it is that they are looking for.

The Importance Of Follow Ups

A follow up thank-you note or email can go a long way. Whether it is meeting prospective employers in person or while networking, a simple thank-you note is more likely to help you get your name passed along, among various employers. Sending in a thank-you letter not only shows that you are gracious and professional, but also sets you apart from others applying for the same position.

To help make the job hunt easier, creating a perfect marketing plan for networking events and employers is all you need. Craft your marketing plan creatively to improve your job prospects!

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